Client: FreshBites Restaurant
Industry: Food & Beverage, Restaurant
Technologies Used: WordPress, Yoast SEO, Google My Business, Schema Markup
Project Overview:
FreshBites, a local restaurant specializing in organic meals, wanted to attract more customers through online search, particularly for local queries like “best organic restaurant” and “healthy food delivery near me.” I partnered with FreshBites to improve their SEO strategy and drive more traffic to their website, ultimately boosting their online orders and local visibility.
Key Services Provided:
- SEO Audit & Strategy: Conducted a comprehensive audit to identify technical issues, content gaps, and opportunities for local optimization.
- Local SEO Optimization: Fully optimized their Google My Business listing, ensuring NAP consistency across directories and the website.
- Keyword Research: Targeted local and long-tail keywords like “organic restaurant near me” and “healthy food delivery in [city name]” to attract relevant traffic.
- On-Page Optimization: Updated title tags, meta descriptions, and headers with local keywords. Optimized images and internal linking to enhance user experience.
- Menu Optimization for SEO: Structured their online menu with schema markup for rich snippets, showcasing ratings and prices in search results.
Challenges:
- Menu Visibility: Optimizing the online menu without overcrowding it with keywords while maintaining a good user experience.
- Local Competition: Standing out among other local restaurants in a competitive market, requiring a focused SEO approach.
Outcome:
- 30% Increase in online orders.
- 25% Improvement in local search rankings.
- Increased Visibility on Google My Business, leading to more foot traffic and new customer orders.
Takeaways:
This project highlighted the importance of local SEO for small businesses and how targeted keyword strategies can significantly impact online visibility and sales.
